I was commissioned to create a social media campaign for ANEX, a European stroller brand, for International Family Day. Through the series of stories and post illustrations I wanted to celebrate different types of families, specified by the client. I had a fair bit of freedom experimenting and challenging the brief which was black and white line drawing in the beginning. I came up with a concept of family photographs hanging on the wall in the frames of different shapes and sizes. The viewer is meant to be scrolling through the stories, thinking about the family photographs of their own. By evoking feeling of nostalgia, my illustrations become an emotional trigger for ANEX followers and let them build positive associations with the brand.
FINAL DESIGNS
MOCKUPS
I was experimenting with Typography after submitting the project to a quite tight deadline, and the result of that you can see above, however, below the mockups feature older versions of some of my illustrations.
